Investigation into Visual Identity Management of Selected Companies in Ghana

Abstract

This study investigates the visual identity management knowledge and practices of two small-scale companies, which have guaranteed their progressive development. The investigation employed a case study research design, following a qualitative research approach. The sample consisted of two companies located in the Accra metropolis that are owned by Ghanaians. A semi-structured interview was used as the data collection instrument. Qualitative content analysis revealed that the leaders of the companies studied knew a lot about visual identity and had set up a key mechanism to ensure that the companies' visual identities were managed well. It is recommended that the companies' leadership continue to update their knowledge of visual identity and support their visual identity management practices with regular research and monitoring.