GENDERED TRAJECTORIES IN GRAPHIC DESIGN AND ANIMATION: REASSESSING THE ROLE AND REPRESENTATION OF WOMEN IN THE CREATIVE INDUSTRY IN GHANA

Abstract

Despite increasing female participation in creative disciplines globally, gender disparity remains entrenched within Ghana’s graphic design and animation industries. This study examines the socio-cultural, institutional, and professional barriers that limit women’s advancement in these fields, focusing on practitioners in Accra and Winneba. Drawing on qualitative interviews and ethnographic reflections, the research analyses how women navigate structural and cultural constraints and the strategies they employ to assert creative agency. Findings highlight systemic underrepresentation, workplace discrimination and a lack of mentorship as persistent obstacles to gender equity. The study argues for inclusive policies, gender-sensitive leadership development and mentorship initiatives as critical pathways toward a more equitable and representative design ecosystem in Ghana.