AESTHETICS OF THE RAMPAGEOUS BODY: INVESTIGATING BODY IDOLISATION AMONG GHANAIAN YOUTH

Abstract

This study investigates the phenomenon of body idolisation among Ghanaian youth, exploring its underlying motivations, cultural influences, and broader societal implications. Adopting a phenomenological approach, the research examines how young people perceive their bodies as instruments of empowerment, self-expression, and social validation. The analysis highlights the growing dominance of visual-centric paradigms, the loosening of traditional cultural norms, and the impact of global influences in shaping contemporary body aesthetics. These evolving practices generate tensions between individual self-expression and societal expectations, reflecting a broader negotiation between tradition and modernity. The findings contribute to the global discourse on body image and aesthetics, offering valuable insights for educators, policymakers, and other stakeholders. The study underscores the need for a balanced approach that acknowledges youth agency while fostering informed aesthetic considerations. It advocates for a deeper societal understanding of body idolisation, enabling constructive engagement with the trend and guiding young people in navigating the complexities of bodily self-presentation.